Health Promotion Strategies in Exclusive Breastfeeding

Abstract

Exclusive breastfeeding is vital for ensuring optimal growth and development in infants. Breastmilk provides essential nutrients and antibodies crucial for their immunity. However, Indonesia's exclusive breastfeeding rate dropped to 67.96% in 2022 from 69.7% in 2021, highlighting the urgent need for effective strategies to boost this rate. This study aimed to analyze the various health promotion approaches employed for exclusive breastfeeding. This study conducted through a systematic literature review of articles spanning 2014 to 2023, accessed via Google Scholar, PubMed, and Scopus using the PRISMA FLOW method. The study reveals that while the government has established supportive regulations, monitoring and evaluation are lacking as responsibilities are delegated to regional authorities. The results of the literature search in the form of electronic journals obtained 350 articles according to the keywords used. The 350 articles were screened based on research inclusion and exclusion criteria using the PRISMA technique. Interpretation is the way to support for breastfeeding can be direct through simple means like leaflets or indirect through platforms such as Facebook, M-Health, and other electronic media. Social backing comes from professionals, communities, families, and peers. The literature review identifies health promotion strategies encompassing advocacy, social support from professionals and families, community empowerment, and dissemination of information through suitable channels. As conclusion, health promotion strategies involve social support from professionals, family, and community empowerment, and the use of appropriate media for information dissemination.

Keywords: exclusif breastfeeding; health promotion; strategy; intervention